Based on the success of the American 5 Dollar Footlong campaign, Subway tried to crack into the French marketplace with 30.48 centimeter long sandwiches for just 3.59686 Euros. "We just don't get it," said the baffled Director of European operations, Harvey Bilchik. "It's such a hit in the US. We toyed with the idea of giving it a french sounding name like 'le Sub' or something, but the cost to measurement ratio was too important to ignore. We're confident that it will take off after the kinks are worked out of the jingle."
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